Margaret Duffy
Chair, Strategic Communication
Missouri School of Journalism
Research Associate Professor
Strategic Communication
140G Walter Williams
Columbia, MO 65211-1200
Phone: 573-884-9746
Fax: 573-884-5302
E-mail: duffym@missouri.edu
Margaret Duffy teaches courses in strategic communication, research methods and media management. Her research focuses on new and interactive media, especially with regard to advertising and the news. Duffy also conducts research in health communication, and she is the primary investigator for the Missouri Arthritis Rehabilitation Research and Training Center (MARRTC). Under the auspices of the grant, the MARRTC communication team disseminates information about arthritis and related conditions. It also seeks to improve both reporting on medical research and understanding about arthritis among those with the condition as well as medical professionals and policy-makers.
She has presented research and conducted training with agencies and news groups in the United States, China, United Kingdom, Thailand and South Africa.
Duffy earned her doctorate in mass communication with an emphasis in organizational behavior from the University of Iowa. She consults frequently with clients as diverse as the Department of the Army and the Estée Lauder Corporation. Duffy has extensive professional experience, including serving as an executive for GTE (Verizon) in marketing, advertising and public relations.