Carole Christie
Communications Director
Donald W. Reynolds Journalism Institute
301 Reynolds Journalism Institute
Columbia, MO 65211-1200
Phone: 573-882-8251
E-mail: christiec@missouri.edu
Carole Christie is the communications director for the Donald W. Reynolds Journalism Institute, where she develops communication strategies; oversees the Web site and other communication vehicles; plans meetings and events; and supervises other public relations and media relations work. She has more than 25 years of experience in the advertising industry, most recently working with new media and interactive campaigns for Crown Diversified in St. Louis.
From 1998 to 2000, Christie was the international creative director for D'Arcy in Amsterdam, leading teams in London, Paris, Hamburg and Copenhagen. She developed strategy and creative for print, outdoor and television campaigns for brands including Mars Bar, Twix, Uncle Ben's Rice and pet foods. For 11 years, Christie also served as senior vice president and group creative director at DMB&B (D'Arcy Masius Benton and Bowles), St. Louis, where she headed a group of 25 creative directors, writers and art directors and was a leader in new business efforts for M&M/Mars, Coca-Cola, Anheuser-Busch, AT&T, Procter & Gamble and Blockbuster. From 1983 to 1987, she was vice president and group creative director for Gardner Advertising in St. Louis.
Christie also has been a freelance writer for the Los Angeles Times, Chicago Tribune, St. Louis Post-Dispatch, and most recently, BusinessWeek Small Biz magazine. She is a member of American Society of Journalists and Authors and has won many awards, including Communication Arts, Cannes, Addy, New York Festivals, One Show and London International.
Christie earned a bachelor's degree in English from Rockhurst University in Kansas City, Mo., and a master's degree in international affairs from Washington University in St. Louis.