RJI Research
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| Esther Thorson Director of Research |
Kenneth Fleming Associate Director of Research |
The Reynolds Journalism Institute provides media industry leaders and practitioners with quality research services to address issues, challenges and opportunities facing the industry and concerning the future of journalism. RJI is committed to engaging media professionals, scholars and the general public in research projects aimed at improving the practice and understanding of journalism in democratic societies.
RJI researchers have extensive experience in research design, sampling methodology, empirical measurement, data analysis, interpretation of study results, and provision of actionable implications and knowledge. RJI has rich resources regarding the relationships of news media and mass communication to civic engagement, community knowledge, social capital and public affairs.
RJI Research
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New: Newspapers DEAD? Print still big medium for advertisers Nov. 2, 09 |
 An Experimental Test of Audience Response to News Stories Written in Collaborative, Twitter, and Wikinews Styles "Readers found the greatest credibility and expertise in collaborative news stories, followed by Twitter, then Wikinews." |
 "What Happens When Newspapers Cut Back on Marketing Investments? An Empirical Analysis" This research report was presented as part of a May 18-19, 2009 conference held at RJI |
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 KOMU Ombudsman Study This survey established a baseline on the issues of viewer recognition of Your View and on the viewers’ sense of credibility of the news. |
 Journalists felt 24/7 newsroom improved journalism. The latest findings about the impact of Multimedia on Journalism: ASNE Webinar, April 29, 2009 |
 Online Credibility Gap A quantitative research study designed to survey editors and citizens about credibility of news on the Web. |
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The Community Newspaper Study is a research effort by the National Newspaper Association (NNA) and the Reynolds Journalism Institute to examine public attitudes, perceptions and reading behavior about editorial and advertising content of local newspapers in small communities in the United States. Research Paper: Understanding Readers of Local Newspapers and Editorial Journalism in Small Communities |
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 A Report of the 2007 Readership Research |
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