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Donald W. Reynolds Journalism Institute

Ideas. Experiments. Research. Solutions.

RJI Research

Update Changing Journalist Voice newspaper profibility
2009 study

New: Newspapers DEAD? Print still big medium for advertisers Nov. 2, 09

comparision
An Experimental Test of Audience Response to News Stories Written in Collaborative, Twitter, and Wikinews Styles
"Readers found the greatest credibility and expertise in collaborative news stories, followed by Twitter, then Wikinews."
Newspaper Marketing Investments
"What Happens When Newspapers Cut Back on Marketing Investments? An Empirical Analysis"
This research report was presented as part of a May 18-19, 2009 conference held at RJI
.
2009 projects
KOMU Ombudsman Study
KOMU Ombudsman Study
This survey established a baseline on the issues of viewer recognition of Your View and on the viewers’ sense of credibility of the news.
24/7 news cycle
Journalists felt 24/7 newsroom improved journalism.
The latest findings about the impact of Multimedia on Journalism: ASNE Webinar, April 29, 2009
Online Credibility Gap
Online Credibility Gap
A quantitative research study designed to survey editors and citizens about credibility of news on the Web.

2009 projects

The Community Newspaper Study is a research effort by the National Newspaper Association (NNA) and the Reynolds Journalism Institute to examine public attitudes, perceptions and reading behavior about editorial and advertising content of local newspapers in small communities in the United States.

Research Paper: Understanding Readers of Local Newspapers and Editorial Journalism in Small Communities

2009 study
  1. Annual readership study shows good news for small papers Oct. 6, 2009
  2. Newspapers DEAD? Print still big medium for advertisers Nov. 2, 09


community newspapers study
  1. 86% of Adults 18-plus Read America's Community Newspapers Weekly
  2. Readership/Advertising Survey Highlights
  3. Community Newspapers Build Connection Between Readers, Advertisers

2007 study
A Report of the 2007 Readership Research

2009 projects
  • Journalistic values and comparisons between students, professional journalists, and adults
  • New APME Onlne Credibility study
  • New News Media (Pew/Knight)
  • Privacy Study
  • SNA Suburban Market Study

Published by Donald W. Reynolds Journalism Institute, Administrative Offices, Suite 300, Columbia, MO 65211 | Phone: 573-882-2922 | Fax: 573-884-3824 | rjionline@missouri.edu

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Last updated: Nov 11, 2009