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Donald W. Reynolds Journalism Institute

Ideas. Experiments. Research. Solutions.

Ad Ethics Panel Discussion at RJI - Sponsored by AOL

A cadre of advertising industry leaders visited RJI on October 14 to interact with professors and students at the Missouri School of Journalism and to discuss the importance of advertising ethics at a forum sponsored by AOL.

Wally Snyder, president emeritus of the American Advertising Federation and Distinguished Visiting Professor, Missouri School of Journalism, moderated the interactive panel discussion, which was sponsored by AOL.

Panelists included: Tim Armstrong, Chairman and CEO of AOL; David Bell, operating advisor at Pegasus Capital Advisors and Chairman Emeritus of The Interpublic Group, Inc.; Glen Cameron, professor at the University of Missouri; Linda Eatherton, Partner, Director Global Food & Nutrition Practice Ketchum; and Tim Love, CEO of Omnicom Group APIMA (Asia Pacific India Middle East Africa).

The panel concluded that the advertising industry needs to proactively address consumers ethical concerns, in order to stay ahead in a dynamic and complex communication world. They also discussed proposed ethical principles and processes to enhance advertising ethics.

What is the impact of ethical or unethical advertising in our community?

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Is persuasive advertising unethical?

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It is necessary for us to do something proactive in this area of values

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How does ethics play into the AOL brand

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What do we need to tell consumers about the way we advertise

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How can the online environment benefit advertisers who are ethical

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How does behavioral advertising, transparency and relevancy benefit the advertiser and consumer

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How do we ensure high ethical practices considering the complexities of product advertising? & Is persuasive advertising unethical?

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Question and answer with audience

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Wally Snyder's Powerpoint

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Photographs of the event

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AOL

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TBWA

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Amnesty International

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Apple

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What is the impact of ethical or unethical advertising in our community?

You need Adobe Flash Player 8 and javascript to view this video.

What is the impact of ethical or unethical advertising in our community?

Is persuasive advertising unethical?

You need Adobe Flash Player 8 and javascript to view this video.

Is persuasive advertising unethical?

It is necessary for us to do something proactive in this area of values?

You need Adobe Flash Player 8 and javascript to view this video.

Is it necessary for us to do something proactive in this area of values?

How does ethics play into the AOL brand?

You need Adobe Flash Player 8 and javascript to view this video.

How does ethics play into the AOL brand?

What do we need to tell consumers about the way we advertise?

You need Adobe Flash Player 8 and javascript to view this video.

What do we need to tell consumers about the way we advertise?

How can the online environment benefit advertisers who are ethical?

You need Adobe Flash Player 8 and javascript to view this video.

How can the online environment benefit advertisers that are ethical?

How does behavioral advertising, transparency and relevancy benefit the advertiser and consumer?

You need Adobe Flash Player 8 and javascript to view this video.

How does behavioral advertising, transparency and relevancy benefit the advertiser and the consumer?

How do we ensure high ethical practices considering the complexities of product advertising? & Is persuasive advertising unethical?

You need Adobe Flash Player 8 and javascript to view this video.

How do we ensure high ethical practices considering the complexities of product advertising?

Question and answer with the audience

You need Adobe Flash Player 8 and javascript to view this video.

Question and answer with the audience members

Wally Snyder's Powerpoint

 

AOL Advertising Ethics Panel Discussion Slideshow

 
bad/good 

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AOL "Bad/Good"

Truth - Argentina 

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TBWA "Truth - Argentina"

Signatures 

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Amnesty International "Signatures"

Think Different 

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Apple "Think Different"


Published by Donald W. Reynolds Journalism Institute, Administrative Offices, Suite 300, Columbia, MO 65211 | Phone: 573-882-2922 | Fax: 573-884-3824 | rjionline@missouri.edu

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Last updated: Nov 03, 2009