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Donald W. Reynolds Journalism Institute

Ideas. Experiments. Research. Solutions.

Margaret Duffy

Short-term Thinking

yaya multitasking

Change and Variety

YAYAs are addicted to change and variety. They don’t like to stay too long on one assignment. They are a generation of multi-taskers, and they can juggle e-mail on their BlackBerrys while taling on cell phones and trolling online.

Short-term

Many things in YAYAs lives are short-term. They don’t expect to stay in a job, or even a career, for too long. They are more likely to engage in short term romantic relationships.

Home

YAYAs don’t have to think long-term because they know they can move back home to live with their parents if something doesn’t work out.



Published by Donald W. Reynolds Journalism Institute, Administrative Offices, Suite 300, Columbia, MO 65211 | Phone: 573-882-2922 | Fax: 573-884-3824 | rjionline@missouri.edu

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Last updated: Sep 08, 2009