Influential
Text messaging revolution
In order to keep in touch with YAYAs, other generations have been increasingly joining the text messaging revolution, a revolution YAYAs are responsible for starting.
Purchase Decision
YAYAs have a large influence on the purchasing decisions of other generations. They are the most economically powerful population cohort in history. Overall, researchers estimate that YAYAs influence as much as half of all spending in the U.S economy.”
YAYAs have influenced other generations to use Facebook. Peole have begun to realize that these social networking sites are a great way to connect with YAYAs, as well as share photos, meet new people, and stay in touch with old friends.
For more information or additional research contact Margaret Duffy at duffym@missouri.edu.