Ideas. Experiments. Research. Solutions.
"What Every Journalist Should Know about the Secrets of the YAYAs (Youth and Young Adult Market)."
RJI Fellow Margaret Duffy will discuss research about YAYA media behaviors based on the Thorson/Duffy media choice model and the primary and secondary research conducted by doctoral and Mojo Ad students.
For more information, contact Charles Davis.
E-mail the editor at rjionline@missouri.edu with your comments or questions.
Note: If published, feedback may be edited for length, style and clarity.
Published by Donald W. Reynolds Journalism Institute, Administrative Offices, Suite 300, Columbia, MO 65211 | Phone: 573-882-2922 | Fax: 573-884-3824 | rjionline@missouri.edu
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Last updated: Jun 22, 2009
