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Donald W. Reynolds Journalism Institute

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Read more about Ethics in Advertising

  • Advertising Ethics as University Curriculum
  • Advertising Ethics: Wally Snyder's Rallying Cry for the Industry

Read more about Ethics in Advertising

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Home / Events / Interactive Panel Discussion of the Importance of Advertising Ethics

Events

Interactive Panel Discussion of the Importance of Advertising Ethics

livestream

October 14, 2009: 10 AM – 12 Noon in the Fred W. Smith Forum at RJI -- available via livestream

A cadre of advertising industry leaders will be coming on campus to interact with professors and students on the importance of advertising ethics to the business of advertising and to its professionals.  Hosted jointly by the Reynolds Journalism Institute and the Missouri School of Journalism the panel discussion will take place at the Fred W. Smith Forum.  The session is open to the professors and students from all of the journalism school sequences.

We are pleased to announce that AOL is the sponsor of the panel discussion and AOL Chair and CEO, Tim Armstrong, will be on campus and participate as a panelist.

intro
Tim ArmstrongDavid Bell
Glen CameronLinda Eatherton
Tim LoveLee Peeler
Bill PriceWally Snyder

Agenda

Welcome and Introductions
William Price, Chairman, Empower MediaMarketing
Opening Statement and Capstone Student Research – Wally Snyder
Agenda
  • Does ethical advertising really pay for the company?
  • How can companies benefit from ethical advertising through online blogging/social networking and other digital communication?
  • Does the persuasive nature of advertising make it unethical?
  • How do we insure high ethical practices considering the complexities of advertising, including prescription drug advertising and financial advertising?
  • What influences are we facing from the government, including FTC and Congress, relating to the ethics of Behavioral Advertising and Green Claims?
  • Should we extend our discussion of ethics to other forms of communication, including corporate advertising, public relations and political advertising?
  • Would the advertising industry, and its professionals, benefit from articulated “Principles of Advertising Ethics”?
Audience Questions and Comments
Summing Up – Wally Snyder


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Last updated: Oct 16, 2009